Friday, February 23, 2007

Ban alcohol advertising will fix binge drinking?

According to the Daily Telegraph, Professor Ian Gilmore, head of the Royal College of Physicians, has called for a total ban on alcohol advertising because it will combat Britain's binge drinking culture.
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No it wont.
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The only thing that will make it change is when more people want to be conscious more often than not, rather than escape their own lack of self esteem and their own lives.
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They wont drink less because there is no advertising - the Soviet Union is the classic case. Advertising affects choice of drink not the choice TO drink, and children learn early on that alcohol is a grown up taboo thing, and people have fun taking it and laugh at the stupid things people do when drunk.
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The answer is culture, not regulation.

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