Gee what a surprise. The NZ Herald reports that "the number of people aged 15 to 45 who have smoked at least once in the previous year has increased from 31.1 per cent in 2003 to 35.8 per cent."
The Ministry of Health is astounded no doubt that constantly telling people how bad they are doing something so bad for them, sometimes means it seems more seductive, more taboo, and appealing.
The report continues "It may be there was a general decline in lifetime use for tobacco, but the groups that were picking up smoking were doing it because it was seen as 'cool' and somehow anti-establishment. That included some young people, particularly young women, who were reacting to the Government regulation and the social intolerance that was developing for smoking."
Everyone with enough neurons to feed themselves should know smoking is deadly. Those who don't frankly ought to be left well alone to smoke themselves to an early grave - one of the most depressing legacies of humanity in recent generations is how much effort is spent keeping the gene pool full of stupid people who breed and raise more stupid people. That is also why adults should be allowed to not wear seatbelts (and please don't mention health costs when you also support socialist medicine).