Thursday, February 25, 2010

French sexualise smoking some more

The Independent reports on the scandal in France of anti-smoking ads.

It was designed to make smoking look bad.

What it does is make it look like a sexual act of submission. It implies that smoking is like giving fellatio, which isn't exactly an uncommon act among teenagers.

In other words, it has linked it to a taboo that is likely to make it even MORE appealing.

The images (ones including men are here) could spark mimicking, so that a girl smoking might be seen as teasing sexually - imagery that I'd have thought would be exactly the opposite of what was the goal.

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