When Singapore Airlines highlighted the new cabins as the first airline flying the Airbus A380 "whalejet" it got accolades. From the Suites providing proper beds in cabins with sliding doors, being undoubtedly the best first class in the air, its fully lie flat wide business class seats (as wide as the pitch between typical economy class seats), and its slightly wider economy class seats with bigger entertainment screens. Singapore Airlines has something to show off and rightfully so.
Emirates is the second airlines to fly the A380, but has not released interior photos. Qantas will be the third, but has.
It's so underwhelming, some commentators think the airline has screwed up. I'd have to agree. Here are the publicly available photos. The first class looks no better than Air NZ's Business Premier but reversed the other way, the business class looks like current Qantas business class but the seat cushioning looks dishevelled and uninspiring. Economy class, yawn. Now it might be better if professional photographers and the PR wonks tart it all up (as they should've, not just let some journo take some pics), but look for yourself. Would you choose Singapore Airlines or Qantas? I don't think there is any contest... Singapore remains supreme.