Thursday, April 30, 2009

4 billion to watch the Rugby World Cup?

Sorry John? You must mean every time an individual watches a game.

It doesn't stack up.

World population in 2011 will be about 7 billion.

Over 4 billion of those are in Asia, and let's face it, you'd be lucky if 1% of that population were rugby fans. The big countries (China, India, Pakistan, Bangladesh and Indonesia) are not rugby nations, it is a minority activity in all the others, so let's assume 40 million watch in Asia.

Another 1 billion are in Africa, South Africa is 50 million and Zimbabwe has 12 million. Let's assume all of them, and 1% of the remainder, so another 10 million to be generous. That's 72 million in Africa.

Around 730 million are in Europe. Let's be ridiculous and assume all of the UK, Ireland, France and Italy watch, and 5% of the rest. 200 million or so.

Around 600 million are in Latin America/Caribbean. Assume all of Argentina, and 1% of the rest, so say 100 million.

Around 340 million in North America. Be generous and assume 5% give a damn, that's 17 million.

And let's assume all 35 million in Oceania, including Australia are keen.

So that's less than half a billion. Assuming every man, woman and child watches, which is a bit mad, so we should round it down to 400 million.

No comments: