Simon Heffer has written in the Daily Telegraph "Why is it deemed politically acceptable for Labour to suck up to and bribe its core vote, but not for the Conservative Party to do the same to its own?"
He doesn't mean bribe, he means demonstrate that productive, aspiring, entrepreneurial people matter.
Except, of course, in the counting of heads, called elections, they don't. What matters is attracting the masses bribed by middle class welfare in the form of child benefits, the large bulk of middle income people who are beloved of the NHS, because they have been told that the only alternative is the bogeyman of the US health system, and that only the government can make sure their kids get a good education.
"Caring" in the form of "we'll spend other people's money" is the order of the day, and many are convinced that the state should spend their money how they want it - and it is Labour that is far more adept at convincing voters that it can do that. That's because Labour is philosophically committed to a larger state. The Conservatives are, far too often, philosophically terrified of arguing that people should keep more of their own money.