There is nothing new about the latest report from the Academy of Medical Royal Colleges calling for state intervention to prevent people getting fat. It demonstrates the fundamental error of people who are well intentioned, and intelligent, moving beyond their core expertise of medicine, into public policy and human behaviour.
For example, virtually none of them realise that the price of food overall, including fruit, vegetables, meat, dairy products and fish would fall, if the quotas and tariffs imposed by the Common Agricultural Policy were abolished (which do not apply to highly processed sugary foods made in the EU). However, that requires an understanding of public policy beyond health into trade. Bear in mind the largest UK recipient of EU agricultural subsidies in recent years is sugar refiner and retailer Tate & Lyle.
The doctors also seem to have ignored the Danish fat tax failure, unless they think the problem was taxing fat, not sugar. Danes introduced a classless fat tax, which of course meant gourmet cheeses and butter got hit the highest, and many Danes simply took to fat tax evasion trips into Germany to stock up on their favourite foods. Doctors in the UK presumably think a sugar tax could only target the products they disapprove of (not be based on all simple sugars in products) and would avoid encouraging people to shop internationally (Northern Ireland would be home to a new black market in smuggled Coca Cola). Policy experts? Hardly.
The doctors also seem to have ignored the Danish fat tax failure, unless they think the problem was taxing fat, not sugar. Danes introduced a classless fat tax, which of course meant gourmet cheeses and butter got hit the highest, and many Danes simply took to fat tax evasion trips into Germany to stock up on their favourite foods. Doctors in the UK presumably think a sugar tax could only target the products they disapprove of (not be based on all simple sugars in products) and would avoid encouraging people to shop internationally (Northern Ireland would be home to a new black market in smuggled Coca Cola). Policy experts? Hardly.
You see the key obesity problem is not the lack of hectoring, lack of information or lack of laws to make people do what they want, but a culture of irresponsibility and a lack of medical understanding as to why people behave in ways that make them overweight. What is particularly galling is the implication that it is only certain foods, perceived to be "junk" consumed by the poorer classes, that are the problem. In fact, if people predominantly ate the rich, butter intensive foods of some celebrity chefs, in particular their butter and sugar laden desserts, they would also be obese. However, it is perceived that the people who will bother to make such foods or eat out, know how to look after themselves. This battle against obesity is one about class. For the wealthy man who loves steaks, Beaujolais, chocolate mousse and fine cheeses is not the target of the hectoring doctors - even though such a person equally faces a risk of heart attack as the poorer man who loves fish and chips, chocolate and beer. Yet it is abundantly clear from the communications behind these reports that it is the latter that is targeted, presumably because the latter person is not thought to be competent, but the former "understandably enjoy delicious high fat high sugar foods".
Most of the proposals outlined reinforce a culture of irresponsibility, and the hectoring culture whereby doctors think people will do what is "right" if only they keep telling them to do so. The implicit message is that it is only one group that is irresponsible, and it is not those doctors socialise with.
So I'll rank the proposals from least to most acceptable based on qualitative measures of promoting responsibility and preserving individual freedom.