What do the Conservatives offer? Rebuttal of the Labour narrative?
Barely.
In fact, Labour's accusations that the Conservatives will "privatise" and "destroy" the NHS (with implications of the doomed "American style health system") are total fabrications. Labour also claims the Conservatives will cut public spending to the level of the 1930s, which is also a fabrication. Yes, there will be cuts, but the level of public spending as a proportion of GDP will drop to levels seen around 2000-2001 under Tony Blair, and still higher than both Australia and Switzerland. Labour implies that the sick and poor will all suffer, and its class war narrative reinforces that, regardless of how much of a fictional piece of agitprop it all is.
The Tory narrative is "we've fixed the economy, there are two million more jobs, we fixed the mess Labour left us, we've cut the deficit, we're on the path to prosperity". That is all very well, but is there a serious attack of the core Marxist narrative of Labour?
No, not really.
The Conservatives plead, rightly, that they cut the taxes of the lowest paid, by raising the threshold where income tax gets paid, to over £10,000. However, they don't defend cutting the top rate of tax from 50% to 45%. They find it difficult to defend raising the threshold at which inheritance tax cuts in to £1 million.
They talk about the money they have poured into the NHS, but never rebut the narrative that the way to get better healthcare is simply to put more money into an enormous bureaucracy full of producer capture, because who can say nurses and doctors are paid too much, or are not experts on how to procure supplies for enormous enterprises very wisely?
The Conservatives play the "tax avoidance", "tax evasion" narrative as well, but don't say it is good for people to keep their own money often enough, although to his credit David Cameron has said this occasionally. The problem is the Conservatives have raised other taxes, like Air Passenger Duty and have never addressed the biggest problem of the tax system - its complexity.
What about business? No, the Conservatives have not argued that big business is good for Britain, and that the best way to deliver better goods and services for consumers at reasonable prices is to lower barriers to competition. There is little talk about enterprise, entrepreneurship and how more people ought to set up their own businesses, and grow the economy and jobs through the private sector. Yes there are votes in that, obviously, but when HSBC is looking to leave the UK, who is going to say this is bad?
What about welfare? Yes, the Conservatives are seen as being tough on welfare, but the only real gap identified by the IFS is that there are to be £12 billion in welfare cuts, but no one from the party will say where these will come from. So instead of saying that we shouldn't be borrowing to sustain people on welfare, the main narrative is that the Conservatives "hate the poor".
The number one weakness the Conservatives have is that the "class war" narrative, which has been waged not so much by Labour until recently, but certainly spread amongst its foot soldiers in unions, the public sector and crucially, the education system, has taken hold.
The Conservatives are said to be the party of the "well off" and look after their interests, but Labour is the party of everyone else, and looks after them. Not the party of individual enterprise, effort, responsibility, opportunity and freedom versus the party of large government, ever growing welfare, subsidising irresponsibility and failure, more regulation and identity politics stereotypes. It's a view expressly commonly by young people, no doubt having been taught this by their Labour aligned teachers.
Beyond a few tax cuts, the Conservatives are mostly offering "we're not Labour", and most recently given the high polling of the Scottish National Party (meaning Labour will most likely need SNP support to get a governing majority), which is more leftwing, the narrative is "you don't want to be ruled by a government held to ransom by those who want to break up the UK, and want to vote on English laws".
It's fear, which is much less than a positive defence of the government incrementally rolling back. Because, you see, this Conservative Party is not offering much rolling back. You see, I can have the same headlines as with Labour and you get this...
The Conservatives are said to be the party of the "well off" and look after their interests, but Labour is the party of everyone else, and looks after them. Not the party of individual enterprise, effort, responsibility, opportunity and freedom versus the party of large government, ever growing welfare, subsidising irresponsibility and failure, more regulation and identity politics stereotypes. It's a view expressly commonly by young people, no doubt having been taught this by their Labour aligned teachers.
Beyond a few tax cuts, the Conservatives are mostly offering "we're not Labour", and most recently given the high polling of the Scottish National Party (meaning Labour will most likely need SNP support to get a governing majority), which is more leftwing, the narrative is "you don't want to be ruled by a government held to ransom by those who want to break up the UK, and want to vote on English laws".
It's fear, which is much less than a positive defence of the government incrementally rolling back. Because, you see, this Conservative Party is not offering much rolling back. You see, I can have the same headlines as with Labour and you get this...