The Independent reports on the scandal in France of anti-smoking ads.
It was designed to make smoking look bad.
What it does is make it look like a sexual act of submission. It implies that smoking is like giving fellatio, which isn't exactly an uncommon act among teenagers.
In other words, it has linked it to a taboo that is likely to make it even MORE appealing.
The images (ones including men are here) could spark mimicking, so that a girl smoking might be seen as teasing sexually - imagery that I'd have thought would be exactly the opposite of what was the goal.
It was designed to make smoking look bad.
What it does is make it look like a sexual act of submission. It implies that smoking is like giving fellatio, which isn't exactly an uncommon act among teenagers.
In other words, it has linked it to a taboo that is likely to make it even MORE appealing.
The images (ones including men are here) could spark mimicking, so that a girl smoking might be seen as teasing sexually - imagery that I'd have thought would be exactly the opposite of what was the goal.
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