No doubt executives in newspapers wonder how they can stop the inexorable decline in business, the drop in circulation and how to stem the competition from online media.
Air NZ official photo of its first Boeing 787 arriving |
I submit Exhibit A as a reason why this continues to happen. It isn't about a particularly serious news topic at all, more a travel feature, but it demonstrates clearly the slip in standards.
It is from The Press and the article is meant to be a review of Air NZ's latest plane, the Boeing 787-9 "Dreamliner", because the airline took it on a training trip down to Christchurch last week before it starts commercial service.
Quite simply it is an article that would fail a high school student, which may be why there is no name put to it. It may well be a high school student who wrote it. It's as if the writer didn't even though there was something called the internet, and research isn't difficult to undertake on it.
It's a shocker that is up there with the Gareth Morgan words of wisdom on North Korea in terms of not only saying nothing new, but actually being so inaccurate as to be misleading.
Contrast it to the excellent articles on the website Australian Business Traveller, which frankly has better information about air travel for New Zealanders than any New Zealand source. Aussie Business Traveller wrote three articles in detail about the plane (one on each cabin, Business, Premium Economy and Economy). Now I don't expect that level on a newspaper, but I do expect accuracy. This was a slapdash lazy effort by someone who didn't only know nothing, but didn't even try to find out anything beyond what was seen.
My point with the article title is, that if the Press can get this so wrong, what else does it get wrong that I don't have such knowledge about? Is it really any wonder that people are abandoning newspapers?
What did the Press get wrong? (I did submit a comment online but it has presumably been too embarrassed to publish it)